June 25-26, 2011 at the Pasadena Convention Center
Throughout the weekend, make-up companies unveiled new products and tools and offered discounts on kit staples. This year’s show featured several new exhibitors—including Norcostco, Anastasia Beverly Hills, Inglot, BodyFX and Napoleon Perdis—as well as IMATS Los Angeles regulars including Make Up For Ever, M.A.C., Nyx and Züca. New development this year was the Face Off panel, featuring contestants from the first season of the make-up effects-based reality show.
Thanks to Heather Wisner at Makeup Magazine/IMATS